Our story

At Beach Moto, we come to work every day because we truly believe that we can make a difference in making your riding experience safer and more enjoyable.

We pride ourselves in carefully curating every item we carry in the store based on our own riding experience. We believe in quality over quantity and therefore keep our selection limited, making it easier for you to choose. Our strongest emphasis is on the safety of the rider, we would never sell anything we wouldn’t wear ourselves. As the final test of what to carry in stock, we rely on feedback from the end users because no one can test products better than you, the customer, and we promise your opinion will be heard.

Our passion is fueled by the people we meet through this business – everyone from brand new riders who can’t stop smiling after getting their first bike to seasoned riders with thousands of miles under their belt. Meeting these people and being able to enhance their riding experience by providing them with top quality riding gear is an indescribably rewarding feeling. We simply love what we do.

Our goal is to create a shopping experience like no other, to care more, to educate more, to give you more reassurance that you bought exactly what you needed.

Our Crew

Our Crew


Dennis Afanasyev

Founder, brother and a father. Rider's level - expert. 2012 Ducati Multistrada Pikes Peak.

Dennis Afanasyev, Beach Moto founderDennis’ passion for motorcycles began over 15 years ago with the purchase of his first bike, a Suzuki GSXR 750. He hasn’t stopped riding since and has dabbled in every style of motorcycling, from street to dirt and everything in between. Having learned about the importance of quality gear the hard way in a traffic accident, Dennis became extremely passionate about motorcycle gear and educating other riders about its importance. His expertise, strive for perfection and attention to detail are the core foundation of Beach Moto

Kate Afanasyeva

Web Sales Manager. Rider's level -expert. 2012 Honda CBR600

Following in her older brother’s footsteps, and to the dismay of their parents, Kate’s love for motorcycles began very early in her life. With the growing success of Beach Moto, Kate was thrilled when she got the opportunity to leave the corporate world behind and join the industry she’s so passionate about. Kate’s motto is “Do what you love and love what you do” and being a part of Beach Moto definitely fits that description. She is a gear guru and her enthusiasm for all things “motorcycle” is very conspicuous and infectious.